World Quant – Video Explainer
Client
World Quant Association
Industry
Hi-Tech
Type
Video Explainer
Style
2D animation
3D animation
Fact
300.000 views
Task
Who is the smartest person in the world? We actually don’t know. But World Quant knows. This world organization holds a competition for the smartest people in the world. Thus, the task for us they made up also was brainy and fascinating. We were asked to produce an explainer video with the process of registration for the International Quant Championship. It additionally was supposed to show all competition prizes and motivate young, ambitious, and clever people to participate in it.
Solution
Once we received the brief and brainstormed on the style, colors, and characters, the production began actively. For this project, we decided to make a video using dark shades with bold colored elements. We created an intelligible and realistic cinematic. Moreover, the Spor&Friends team drew the actual appearances of World Quant founders and the world-famous chess master Magnus Carlsen. Who else could star there… an alien? Have you found him? 😉
Production process
Result
The IQ Championship had become recognizable. The video was highly shared on social media and thanks to that, our project had a worldwide reach and attracted participants for this competition. Smart youth is a strong youth.
This was excellent all along, it looks amazing!
