AVID – Video Explainer

Client

AVID

Industry

Audio/Video Soft

Type

Video Explainer

Style

2D animation

Fact

Lip sync technology

Task

Our team became a true sportscaster during the production of this project. The Maestro Live from AVID helps get people started on covering any major sporting event. And we, in turn, had to create a character that would tell the story of the product, meanwhile, the animation would show the working process.

Solution

Thus, the main hero Dan has appeared in the storyline. He needed to present all information about the product by himself according to the script. In this way, we have used the lips sync technology, which helped Dan to speak together with the voiceover. Coupled with the animation the main character represented all benefits of the soft, which significantly simplify customer workflow. We have set an emotional link with the viewer by adding ambient sounds and lively graphics. Our team wanted the potential customer said: ‘That’s it!’ after watching the video. Bullseye, like in sports.

Production process

Visual Portfolio, Posts & Image Gallery for WordPress

Storyboard

Illustrations

Result

We have scored in this competition and won the People’s choice award 🙂 Our studio created a complex 2D animation with a great character and reached all client’s needs. The stylish, clear, and energetic video is done! Just take a look.

SF team complete the task, the process was smooth and clear, thank you

Denis Savik, Sound Specialist, AVID

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